Head & Shoulders new ‘Mane Man’ R.A. Dickey (shown) kicked off the brand’s 2014 ‘Season of the Whiff’ campaign in Toronto last week.

During this MLB season, whenever fans see a ‘whiff’ – a.k.a. strikeout – they can tweet #whiff plus their favorite MLB team’s Twitter handle.

The seven MLB clubs with the most #whiffs each month will earn a donation to local Reviving Baseball in Inner Cities youth leagues.

Photo: courtesy of P&G